Social Media Marketing Tips for Home Health Agencies

Social media has become a key tool for promoting home health services, reaching new patients and families, and educating the community. For Home Health Agencies (HHAs), using platforms like Facebook, Instagram, and LinkedIn can build trust and increase visibility—while staying compliant with privacy rules and Medicare Conditions of Participation (CoPs).

Why Use Social Media in Home Health?

• Share tips on fall prevention, medication safety, and chronic disease management.

• Post about what home health care is, who qualifies, and how to get started.

• Promote job openings and highlight your clinical team.

• Build partnerships with hospitals, clinics, and community centers.

Stay Compliant with HIPAA and Medicare CoPs

When posting, make sure:

• No patient names or photos are shared without written consent.

• All information is accurate and doesn't mislead.

• You follow policies that protect patient rights and privacy.

Simple Content Ideas

• Weekly health tips for seniors and caregivers

• Behind-the-scenes looks at your clinical team (without PHI)

• Staff spotlights and employee appreciation posts

• Answer common questions like “What’s the difference between home health and hospice?”

• Share upcoming events, trainings, or community outreach programs

Best Platforms to Use

• Facebook & Instagram: Great for family caregivers and community updates

• LinkedIn: Ideal for connecting with referral partners and sharing professional updates

• YouTube: Useful for educational videos

Helpful Tips

• Post consistently, even if just once a week

• Keep your messages short, helpful, and easy to understand

• Use closed captions on videos for accessibility

• Always get approval before sharing anything clinical

Need Help Building Your Strategy?

HealthBridge provides consulting and management services for Home Health Agencies. We help you build compliant, effective social media strategies that educate the public, support referrals, and promote recruitment—while staying aligned with Medicare rules.

Contact HealthBridge today to get started.